As our conversations with Mac support vendors confirmed, the footprint in small and medium businesses is broader than most people think. Of course, small businesses have always been more accepting of Macs, mainly because they have a less formalized IT structure or rely more on third-party support, which they can pick and choose to include Mac support. Since COVID and the supply issue Windows PCs faced, IT managers welcomed anything they could get their hands on, including Macs. Apple Silicon has undoubtedly contributed to Mac’s growth and enterprise interest. Since the release of Apple Silicon, Apple has emphasized Mac’s growth and increased interest by enterprise customers to deploy Macs more broadly.
Even if a Mac is not on the menu for employees broadly, Macs are unofficially off-menu at most corporations as executives or other high-ranking employees can often get them.Īpple Silicon Is Fueling the Business Case for the Mac I spoke with several IT decision-makers at several companies, large and small, that had not fully embraced Macs, and even they admitted anyone at a certain level can get a Mac if they want. many competing Windows notebooks and desktops.ĭespite Apple’s entirely different and much more consumer-minded approach to the enterprise, Macs find themselves in use in many business settings. This friction has often been more the barrier for large IT organizations to fully embrace Macs in their companies than the higher price of Macs vs.
Complaints often arise over support, hardware repair, device management, security protocols, etc. Most, if not all, IT professionals would tell you Apple does very little to satisfy the needs of most large IT organizations. Apple has had an interesting relationship with the enterprise. As a part of our broad research into the hardware and software tools that make up critical parts of employee experiences in businesses, we also looked deeply into the opportunity for Macs in the enterprise.
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